You have an idea.
Right now it is one small dot. Scroll, and watch the line it becomes.
It starts as a line.
One sentence in a message. A reference you cannot stop watching. A name that needs a face. We take it from here.
First, the brand.
Who you are before anything is filmed. Positioning, naming, the mark, the type, the colours, the voice. A brand built to be recognisable from a single square.
Then the website.
Designed, written and built by us. Fast, cinematic, phone first, with the identity living in every pixel. Your brand's home before its first film.
Then we board it.
Mood board, storyboard, shot list. Every frame is decided on paper before a single light is lifted, so the shoot day is calm and the picture is already in our heads.
Then we light it.
Key, fill, rim. A soft source that flatters, a hard one that cuts. The set is lit and the mood is on the subject before the camera rolls.
Then we shoot it.
Cinema cameras, the right glass, movement with intent. Ads, brand films, music videos, social. Our crew, our camera handling, our eye.
Then the edit.
The cut that lands a joke or breaks a heart. The pacing, the titles, the versions for every screen. Scroll to scrub.
Then the colour.
Lift, gamma, gain. The grade that holds on a cinema wall and still sings on a phone. Twelve bits of colour, which is where our name comes from.
Then we give it a sound.
Original music, lyrics, sound design. We shoot music videos and we make the music too, so the picture and the track are born together.
Then the effects.
VFX, SFX, titles, cleanup, the impossible shot. If the idea needs something that does not exist, we build it in the frame.
That dot, after us. Branded, built, boarded, lit, shot, cut, graded, scored, finished. Idea in. Picture out.
- 01
We build the brand
Positioning, name, mark, type, colour, voice.
- 02
We build the site
Fast, cinematic, phone first.
- 03
We board it
Mood board, storyboard, shot list.
- 04
We light it
Key, fill, rim. Light is the shot.
- 05
We shoot it
Cinema cameras, our crew, our eye.
- 06
We edit it
Cut, pace, titles, every version.
- 07
We grade it
Twelve bits of colour.
- 08
We score it
Music, lyrics, sound design.
- 09
We add the magic
VFX, SFX, titles, the impossible shot.
- 10
The picture
Idea in. Picture out.
What we do
From thisto that. That is the whole job.
You arrive with an idea. You leave with a film, a campaign, a track, a reel, a launch, a thing people stop scrolling for. Everything between those two moments happens inside 12bit, under one roof, by one crew who have done it a thousand times.
Why 12bit
Twelve bits. Twelve crafts. One picture.
The mark is twelve squares because a finished film is twelve crafts held at once. Most studios own two or three and send the rest around town. We keep all twelve in the room, lit from the first idea to the last bit, the one that burns tungsten: the picture you leave with.
- 01Idea & scriptIt starts as a line.
- 02Brand & identityName, mark, type, colour, voice.
- 03WebsiteFast, cinematic, phone first.
- 04DirectionSomeone has to hold the picture.
- 05ShootingOur crew, our eye.
- 06LightingLight is the shot.
- 07EditingCut, pace, every version.
- 08ColourGraded in 12-bit.
- 09VFX & SFXThe impossible shot.
- 10Music & lyricsBorn with the picture.
- 11AdvertisingThe brand, moving.
- 12The pictureIdea in. Picture out.
And the other reason
The depth where the difference lives.
A camera that records 8-bit sees 256 shades of every colour. A 12-bit one sees 4,096. Nobody can name the difference, but everybody can feel it: the sunset that does not band, the skin that stays alive in shadow, the grade that holds on a cinema wall. That gap is where we work, too: the last few bits that make a good film a beautiful one.
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